Subject Matter Expert Knowledge Capture: 7 Proven Interview Techniques (+ Free Templates)
Nov 12, 2025
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Scott Weimels
Unlocking the Expert Brain: 7 Interview Techniques to Capture Tacit Knowledge Before It Walks Out the Door
You’ve scheduled the interview. The Subject Matter Expert (SME) with decades of experience sits across from you. You ask, “Can you walk me through your process?” and they hand you the procedure manual you already have. Sixty minutes later, you’ve captured nothing but explicit knowledge—the documented Layer 1 expertise.
This scenario is a daily reality for organizations, leading to a critical loss of "tribal knowledge" through retirement, attrition, and role changes. The core issue isn't resistance, but The Cognitive Curse of Knowledge. Once a skill is mastered, the brain moves it to procedural memory, making it automatic. Experts simply do it; they cannot consciously articulate the nuanced judgments, pattern recognition, and unofficial best practices that constitute their most valuable expertise (Layer 3: Tacit Expertise).
To effectively capture this invisible knowledge, you must stop asking generic questions and start deploying targeted elicitation techniques.Part I: The Essential 48-Hour Preparation
Before the interview, shift the SME's mind from semantic (general) to episodic (specific event) memory.
Background Research (3–5 Hours): Review existing docs, talk to 2-3 people who rely on the SME, and learn the domain terminology.
Pre-Interview Questionnaire: Send a list of event-based questions 48 hours prior to prime their memory. Examples:
"Problem you solved in the last two weeks that someone newer couldn't?"
"Mistake new people make that you stopped making years ago?"
"When do you break from procedures, and why?"
Create Safety: Acknowledge their value directly: "We're preserving organizational capability for when you're promoted or retire, not trying to replace you. This 90-minute session saves 50+ hours of repetitive questions."
Part II: The 7 Proven Elicitation Techniques
Different knowledge layers require different methods. Deploy the right technique for the right situation:
The Reverse Chronology Method:
How it Works: Start with the most recent instance of a complex problem the SME solved, then work backward to progressively earlier examples.
Why it Works: Leverages recency bias for clearer memories and reveals the actual, unofficial decision-making process instead of the generic, documented procedure.
The Scenario Simulation:
How it Works: Create a realistic, high-fidelity scenario and have the SME walk through their response using the present tense ("I’m looking at this part, and the first thing I notice is...").
Why it Works: Activates procedural memory, forcing the SME to perform the cognitive task in real-time, accessing knowledge that abstract "how would you" questions miss.
The Mistake Autopsy:
How it Works: Ask the SME to identify common mistakes that less experienced people make, then dissect the warning signs and the judgment criteria experts use to avoid them.
Why it Works: It is easier for experts to articulate what others do wrong than what they do right. This contrast exposes their hidden mental models and pattern recognition.
The Teaching Observation:
How it Works: Record the SME training a new person on a real task. Capture the entire interaction without interruption.
Why it Works: The teaching process—and the learner's struggles—naturally surfaces undocumented knowledge nuggets ("Oh, by the way...") that the SME assumes are common knowledge.
The Decision Point Mapping:
How it Works: Walk through a process and stop the SME at every point where they have to make a choice. Systematically map the factors they consider, how they weigh them, and the implicit rules that govern their choice.
Why it Works: Expert knowledge lives in micro-decisions. This technique makes the invisible judgment criteria visible, turning "it depends" into an operational flowchart.
The "What Would You Do If..." Series:
How it Works: Present a series of progressively more complex hypothetical edge cases, from basic competence to master-level dilemmas.
Why it Works: Standard operations are documented; expertise resides in the edge cases. This stresses-tests their mental rules and heuristics under uncertainty.
The Artifact Analysis:
How it Works: Have the SME walk you through a recent, actual work product (e.g., a report, design, analysis log). Ask them to explain their thinking at each significant choice visible in the artifact.
Why it Works: Concrete work products anchor abstract reasoning, forcing the SME to articulate implicit quality standards and customer-specific preferences that influenced their final output.
Part III: From Extraction to Capability
The ultimate goal of knowledge capture is not documentation; it is capability preservation and transfer. Once the interview is complete:
Analyze and Tag: Transcribe and tag content with labels like [PROCESS], [DECISION], and [EDGE-CASE].
Create Artifacts: Turn raw data into deployment-ready assets: Enhanced Process Documentation, Decision Support Flowcharts, and Mistake Prevention Checklists.
Deploy and Measure: Deploy the assets as a searchable knowledge base or virtual assistant, and measure tangible results:
60-70% reduction in SME interruptions
30-40% faster new hire ramp time
These seven disciplined techniques transform invisible expertise into visible, searchable, and actionable organizational capability, ensuring the vital knowledge walking out the door can be effectively preserved.




