We create immersive digital experiences for events, conferences, brand activations, retail, and training.
We bring brand connection to life through our unique combination of 24G technology chops, strategic insight into how to capture consumer's attention, and digital event activations and immersive brand experiences that you just can't forget. Our team combines physical elements with digital capabilities to create activations we call "Phygital" a powerful combination that helps brand stories come alive.
24G's Experiential team is a group of creative storytellers, programmers, game designers and on-site tech support squad. Our team provides full-service event experience development, production, and execution, including on-site support as needed through execution.
Working together, we infuse dynamic digital technologies into memorable physical event experiences that reward and celebrate human interaction, participation or touch.
24G's Crowdplay proprietary mobile gaming platform is designed for 5 to 50,000 simultaneous users, and can be employed at major events, on a trade show floor, or even stadiums. With Crowdplay, we can create solo or group gaming activities that leverage the power of competition and social currency, further engaging and tracking your target audiences.
FOR EVENTS, TRADE SHOWS & CONFERENCES
Physical & Digital Activations
Live Event Digital Experiences
Audience Participation Experiences
Gamified Event Activations
User Generated Content Activations
Automated Photo & Video Capture Activations
AR Stage Presentations
VR/AR Interactive Displays
AI/ML Digital Experiences
Audience Registration & Tracking
Event Digital Passports
Onsite Installation & Technical Support
Live Stream & Technical Show Support Services
Our experiential expertise works in virtual and hybrid environments, too.
Read about our VXP platform here, a premier, highly engaging virtual/hybrid platform helping companies navigate today's virtual realities.
Using our proprietary game engine, 24G CrowdPlay, Chevy activated a quiz-bowl type activity, complete with leaderboard and prizes for winners, enabling hundreds of simultaneous players to compete and collaborate in the same game at the same time on the floor of several U.S. Auto Shows. Crowdplay taps into the power of competition to allow participants to step into stories and thoughtful interactions that engage, with rewards that lead to more meaningful social interactions and connection.
For Nike, 24G constructed a fully immersive interactive soccer room activation for as part of the Women’s World Cup. The activation allowed fans to enter and play in the soccer roo, which included bright projection mapping on all floors and walls, with touch touch sensitive floor lighting to create a truly memorable experience for soccer fans of all ages at one of the premiere sporting events in the world.
SIMPLY PERFECT SUMMER TOUR
24G concepted, designed, and developed two unique brand experiences for Patrón as centerpiece activities for use at 10 music festivals across the country during summer 2019.
For the first activation, users took a brief five-question quiz to discover their unique “Patrón Personality.” A photo of the user was taken, and an animation of the user’s unique, colorful “aura” was generated based on quiz responses for share on social platforms. The final aura photograph asset was also shared via text or email which included a suggested cocktail with link to Patron’s website drink recipe page. A second Patrón game activity during the same events pitted festival goers against one another in a race to build the perfect Patrón cocktail.