For Walmart’s annual shareholder meeting, held in front of a live audience of 15,000 at the University of Arkansas basketball arena in Fayetteville, AR, and webcast live to a global audience, 24G created a live, augmented reality experience featuring Walmart CEO Doug McMillon.
During his speech, McMillon interacted on stage with various AR elements, including a rendering of the original Walmart store, the Wright Brothers plane at Kitty Hawk, a kitchen with freshly delivered groceries, and the lobby of a Walmart tire shop.
See the live AR activation in this video, and contact us if you're interested to add immersive, on-stage storytelling elements like this into your next big event or conference.